The Amateur Society deleted our Facebook page after almost four years in the last week, and your host deleted his personal page that had been maintained since 2006. The social media landscape is changing. Because these platforms are built on technology, they are more vulnerable to disruption than prior iterations of conglomerates. Will coming changes dethrone the current crop of technology barons? Will the overall changes to the landscape be positive or negative? As legacy platforms run their course, is it even possible to imagine a world without them?